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Tuesday, Sep. 6, 2005 at 2:22 pm

What Is A Chief Evangelist?

By Jeffrey Eisenberg
September 6th, 2005

Bryan and I asked each other that question when we first met Betsy Weber. We thought it might be a "cute" title then; now we know better. Betsy is a relentless evangelist for TechSmith; a software company that publishes three programs we find invaluable in our work 1) SnagIt  2) Camtasia 3) Morae; she never misses an opportunity to make them look good. Betsy is always spreading the word. I don’t know what they pay her or how they measure success but in this humble blogger’s opinion it’s not enough.

When she emailed this morning her signature line indicated that TechSmith had started a blog. I have really high hopes for it.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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