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Archive for October, 2005

FutureNow Post
Friday, Oct. 28, 2005 at 3:37 pm

What Have You Done for Your Customers Lately?

October 28th, 2005

What does your company do after the cash register rings? Do you view a sale as the start of the relationship, or the end? Do you exert as much effort to keep customers as you do to acquire them?

Sometimes, the most effective marketing and selling efforts take place after the first transaction.

The customer you just rang up is a walking, talking ad. If she’s pleased, she can have her family and friends on board and ready to buy from you…

...continue to read "What Have You Done for Your Customers Lately?"

FutureNow Post
Wednesday, Oct. 26, 2005 at 11:19 am

Waste Five Minutes Or 551,000 Years

October 26th, 2005

From "What Blogs Cost American Business"  — Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.

About 35 million workers — one in four people in the labor force – visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis."

Have you checked out our new podcast of; it will only take about five minutes? We are waiting for iTunes to approve…

...continue to read "Waste Five Minutes Or 551,000 Years"

FutureNow Post
Tuesday, Oct. 25, 2005 at 12:01 pm

More SPAM please!

October 25th, 2005

I must admit, this SHOCKS me.  With all the ongoing commentary regarding the fragmentation of media, and the need to create a whole new experience where the customer’s content is king (or atleast queen), I thought we were all on board for the new paradigm.  I thought the shift from push (direct) marketing to pull (visitors as volunteers) was clear as crystal. 

Apparently not, because some college kid just raised HALF A MILLION BUCKS in just under two months.  Selling what,…

...continue to read "More SPAM please!"

FutureNow Article
Saturday, Oct. 15, 2005

No Segment Left Behind

October 15th, 2005

Prioritize your market segments by treating them all equally

It’s a brave new world out there. We’re witnessing the birth of a media-rich environment filled with tons of alternative information resources for customers who are increasingly in control. And these customers are becoming more resistant to marketing’s “push.” Finding customers via targeted mass media vehicles these days isn’t enough. Marketers must be able to leverage all their market segments, maximize ad expenses and message with pin point relevancy.So, how many market…

...continue to read "No Segment Left Behind"

FutureNow Article
Saturday, Oct. 15, 2005

A Persuasive Online Copywriter is Worth More

October 15th, 2005

How to justify the value of those who understand persuasive online copywriting

Last time I examined the qualities we value in a persuasive online copywriter. The way we look at it, copywriting for persuasion is about significantly more than using power words and devising catchy phrases. It’s also a lot more about speaking to your visitors’ buying process than it is pushing your sales process (that piece of the equation may be your raison d’être, but it must remain transparent to…

...continue to read "A Persuasive Online Copywriter is Worth More"

FutureNow Post
Friday, Oct. 14, 2005 at 3:42 pm

Does Your Web Site Stink?

October 14th, 2005

How well does your site preserve the scent trails visitors follow?

Creating and preserving intentional scent trails on your site translates to improved ROI (define) for your paid and organic search terms.

Hot on a Scent

Every scent trail starts with a search.

A prospect types into the search box the search term she believes will give her the desired result. Then, she willfully follows the scent trail of that specific term from the starting point, usually the search results page, seeking a specific answer.…

...continue to read "Does Your Web Site Stink?"

FutureNow Article
Saturday, Oct. 1, 2005

What Exactly is a Scenario?

October 1st, 2005

Toward a definition that meets the needs of marketing, analytics and customers

‘Scenario’ is making its way into more and more conversations these days. You’d like to wrap your mind around this concept, ’cause you have the sense it’s the essence of how you construct your online experience (and you’re right!). But depending on who you ask, you get a entirely different answer to the question, “What exactly is an online scenario?”So join me for another installment in my “What Exactly…

...continue to read "What Exactly is a Scenario?"

FutureNow Article
Saturday, Oct. 1, 2005

Good Copywriters Are …

October 1st, 2005

A baker’s dozen of essential qualities for marketers and copywriters alike

“What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this question. And we’ve got answers like Carters proverbially had liver pills. You can read them. You can come listen to them. (Answers, that is. Not pills.)

“Can you recommend a good online copywriter?” Ah. Unfortunately we have considerably fewer answers to that one (although we wish we were busting at the seams with them). So…

...continue to read "Good Copywriters Are …"

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