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FutureNow Article
Saturday, Oct. 1, 2005

Good Copywriters Are …

By The Grok
October 1st, 2005

A baker’s dozen of essential qualities for marketers and copywriters alike

“What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this question. And we’ve got answers like Carters proverbially had liver pills. You can read them. You can come listen to them. (Answers, that is. Not pills.)

“Can you recommend a good online copywriter?” Ah. Unfortunately we have considerably fewer answers to that one (although we wish we were busting at the seams with them). So one day, I enlisted my colleagues in brainstorming the answer to this related question: “What qualities must a good onlne copywriter possess?”

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