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A Persuasive Online Copywriter is Worth More
Posted By The Grok On October 15, 2005 @ 2:26 am In Articles,Copywriting,Marketing Budget,Persuasive Copywriting,Persuasive Online Copywriting,Volume 119 | No Comments
How to justify the value of those who understand persuasive online copywriting
Last time I examined the qualities we value in a persuasive online copywriter . The way we look at it, copywriting for persuasion is about significantly more than using power words and devising catchy phrases. It’s also a lot more about speaking to your visitors’ buying process than it is pushing your sales process (that piece of the equation may be your raison d’être, but it must remain transparent to your visitors).
So, let’s say there’s this copywriter who understands and is skilled at writing for Persuasion Architecture. A client asks this copywriter to quote a price for a job. The copywriter tells the client $150 per web page. There’s a moment of silence before the client informs the copywriter she has another quote for $70 per web page.
How would the copywriter justify the higher price – and why would the client agree to pay it? Here’s how the copywriter should reply.
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URL to article: http://www.grokdotcom.com/2005/10/15/a-persuasive-online-copywriter-is-worth-more/
URLs in this post:
 qualities we value in a persuasive online copywriter: http://www.grokdotcom.com/topics/goodcopywriters.htm
 Read the rest of this article: http://www.grokdotcom.com/topics/copywritervalue.htm
 Read the entire newsletter: Volume 119: http://www.grokdotcom.com/Volumes/Volume10-15-05.htm
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