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FutureNow Article
Saturday, Oct. 15, 2005

No Segment Left Behind

By The Grok
October 15th, 2005

Prioritize your market segments by treating them all equally

It’s a brave new world out there. We’re witnessing the birth of a media-rich environment filled with tons of alternative information resources for customers who are increasingly in control. And these customers are becoming more resistant to marketing’s “push.” Finding customers via targeted mass media vehicles these days isn’t enough. Marketers must be able to leverage all their market segments, maximize ad expenses and message with pin point relevancy.So, how many market segments do you have? How diverse are their needs? Their motivations? Their demographics? How do you market to segments that have interest in your product or service as their only common denominator?

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