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No Segment Left Behind
Posted By The Grok On October 15, 2005 @ 2:27 am In Articles,GrokDotCom Newsletter,Offline Persuasion,Online Persuasion,Planning Methodology,Research,Volume 119 | No Comments
Prioritize your market segments by treating them all equally
It’s a brave new world out there. We’re witnessing the birth of a media-rich environment filled with tons of alternative information resources for customers who are increasingly in control. And these customers are becoming more resistant to marketing’s “push.” Finding customers via targeted mass media vehicles these days isn’t enough. Marketers must be able to leverage all their market segments, maximize ad expenses and message with pin point relevancy.So, how many market segments do you have? How diverse are their needs? Their motivations? Their demographics? How do you market to segments that have interest in your product or service as their only common denominator?
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