Dig below the surface of gender findings if you really want to woo women online
Do men and women behave differently on the Internet?”Yes,” say several reports released this year.
In August, Forrester Research published the report, “Men Are From CNET, Women Are From iVillage – Gender Roles Persist Even As The Technology Adoption Gap Closes.”
Here are some key findings from the report:
Seems obvious, right? But is there more to the story?