Dig below the surface of gender findings if you really want to woo women online

Do men and women behave differently on the Internet?”Yes,” say several reports released this year.

In August, Forrester Research published the report, “Men Are From CNET, Women Are From iVillage – Gender Roles Persist Even As The Technology Adoption Gap Closes.”

Here are some key findings from the report:

• Finding 1: Men Value Technology More Than Women
• Finding 2: Men Are More Active Online
• Finding 3: Men Outdo Women When It Comes To Media Consumption

• Finding 4: Women Favor Media Content About The Home, Fashion, And Family

Seems obvious, right? But is there more to the story?

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