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A Quick and Easy Way to Lose Holiday Revenue

Posted By Josh Hay On December 5, 2005 @ 11:42 am In Conversion Rates | 5 Comments


(what’s this? [1])

Moseying over to Buy.com to get my brother a present, I find the Family Guy Season 3 DVD [2] on sale. Anything animated will keep him amused, he is 20. I think they have good prices and I’ve seen postings about them before on deal websites. After 5 clicks I finally get the item into my cart and hold on to your seats because checkout here we go.

I literally have my credit card on my lap ready to type in the numbers when I see they want me to create an account. So I click “No, I am a new customer” because I just want to pay for the cartoons. When I hit the “checkout” button I figure I will be taken to my checkout page, but Buy.com has other ideas. It decides that I want to create an account. I just want to get this done so I enter my email, my password twice and a password reminder. Crossing my fingers I click “create account”, even though it’s the last thing I wanted to do.

Suddenly my browser window shows me this:

Buy1com_4 [3]

When the page reloaded I received an error telling me “You must accept the terms and conditions”. What else do they want me to do to make this order? Following their directions I scrolled down the page to accept the conditions by clicking the “create account” button and the page simply reloaded. Suddenly I realize the next logical step in my buying process is to go to Amazon and easily get the DVD.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/12/05/a-quick-and-easy-way-to-lose-holiday-revenue/

URLs in this post:

[1] what’s this?: http://www.grokdotcom.com/2005/12/02/its-begining-to-look-a-lot-like-christmas/

[2] Family Guy Season 3 DVD: http://www.amazon.com/gp/product/B000AQ68Z0/qid=1133800707/sr=8-1/ref=pd_bbs_1/002-3405177-7074413?n=507846&s=dvd&v=glance

[3] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/shared/buy1com_4.gif

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