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It’s Not Always Fun and Games Shopping Online

Posted By Josh Hay On December 6, 2005 @ 1:29 pm In Conversion Rates | 5 Comments

Xmassmall_4

(what’s this? [1])

This year I need to find a good present for my nephew. Since I’m not a good enough uncle to buy him a car, it is time to shop for some toys. As a kid I always remembered going to KB Toy Stores and I find their website Kbtoys.com [2]. He is seventeen, but I figure there should be some good posters there.

The homepage’s left navigation categorizes gifts by age groups. This makes it easy to sort through all the kiddy toys. The next step has an arrow pointing down and lets me narrow down my choice by gender. After clicking “Boy”, it narrows down my search even further.

So I decide to click “Kid’s Room Décor” and the screenshot below is what I find. The lifestyle image immediately tells me that I am in the wrong place.

Kbtoys_store_17_1 [3]

My results have found me a chair, a pet gate, and a parrot beanbag. Did I click the wrong link? My trail shows me I am on the 17 + Years > Boy > Kid’s Room Décor page. I was thrilled that KB Toys had such useful navigation chockfull of trigger words [4]. Unfortunately, the search results that were provided were irrelevant. If I would have bought any of these items I would have been the worst uncle ever. With results like these, Toys R Us here I come.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/12/06/its-not-always-fun-and-games-shopping-online/

URLs in this post:

[1] what’s this?: http://www.grokdotcom.com/2005/12/02/its-begining-to-look-a-lot-like-christmas/

[2] Kbtoys.com: http://www.kbtoys.com/

[3] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/shared/kbtoys_store_17_1.png

[4] useful navigation chockfull of trigger words: http://www.kineticfountains.com/

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