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Finding a Gift That Makes Sense
Posted By Josh Hay On December 8, 2005 @ 11:46 am In Conversion Rates | No Comments
(what’s this? )
Every year my friend Sarah has her birthday around the holidays. Sometimes I get her a birthday present and sometimes a holiday present. This year I’ve decided I would get her something for her birthday . 1800flowers.com sounded like it would be a good place to find a present. I didn’t see what I was looking for on the homepage, so I decided to type “birthday” into the search engine. See the screenshot below for my results.
The search result shows me 182 different items to choose from. On the left hand they have an option to “refine this search”. I figure this is a great way to find the right present. Looking closer, I notice that this tool isn’t helpful at all. Some of the options presented to me are “Anniversary”, “Wedding”, and “New Year’s”. How will these trigger words help me find what I need? If I went to a florist and told them I needed a birthday gift would they point me over to the anniversary section? Would they ask me if I needed it for New Years? The florist wouldn’t ask me irrelevant questions. This year I will just have to go down to the store and get something there.
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 what’s this?: http://www.grokdotcom.com/2005/12/02/its-begining-to-look-a-lot-like-christmas/
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