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Finding a Gift That Makes Sense

Posted By Josh Hay On December 8, 2005 @ 11:46 am In Conversion Rates | No Comments


(what’s this? [1])

Every year my friend Sarah has her birthday around the holidays. Sometimes I get her a birthday present and sometimes a holiday present. This year I’ve decided I would get her something for her birthday . 1800flowers.com sounded like it would be a good place to find a present. I didn’t see what I was looking for on the homepage, so I decided to type “birthday” into the search engine. See the screenshot below for my results.

1800flowerssearch [2]

The search result shows me 182 different items to choose from. On the left hand they have an option to “refine this search”. I figure this is a great way to find the right present. Looking closer, I notice that this tool isn’t helpful at all. Some of the options presented to me are “Anniversary”, “Wedding”, and “New Year’s”. How will these trigger words help me find what I need? If I went to a florist and told them I needed a birthday gift would they point me over to the anniversary section? Would they ask me if I needed it for New Years? The florist wouldn’t ask me irrelevant questions. This year I will just have to go down to the store and get something there.

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URL to article: http://www.grokdotcom.com/2005/12/08/finding-a-gift-that-makes-sense/

URLs in this post:

[1] what’s this?: http://www.grokdotcom.com/2005/12/02/its-begining-to-look-a-lot-like-christmas/

[2] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/shared/1800flowerssearch.gif

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