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Monday, Dec. 12, 2005 at 6:09 pm

Trying to Get an iPod the Hard Way

By Josh Hay
December 12th, 2005

Xmassmall_4

(what’s this?)

With this being the year of the podcast, I’ve decided that an iPod would be a great present. I check out PCMall.com and I and notice that iPods are all over the homepage. After scrolling down, I select the iPod Nano with engraving.

While going through their sales process I was faced with counterintuitive steps, no status indicators, and no scent. The Calls to Actions on the site are misleading micro actions and there are too many steps to get to the checkout process. This is the only site that I’ve been to that hasn’t taken me to the shopping cart or shown me a message after clicking the “Add to Cart” button. Why couldn’t I have just checked out right away? With all of these steps just to get to the checkout process, how many people are actually going through them?

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Comments (4)

  1. Completely agree with you, their checkout system would need analyzing, I am 100% confident that they have lost valuable customers within those extra unnecessary steps, I personally don’t shop there anymore because I feel like I am being bombarded the moment I hit their homepage.

  2. I just got an ipod for x-mas – a new touch 32gb, an amazing application. That is definitely the hard way

  3. I never want to have an Ipod and now it seems as mydecision eas right becuse of getting the new Ipad, only one letter is different in the name but dimensions in developement.

  4. Good post. I agree, i think checkout should be as easy as possible. Even if you have quite a few areas to fill out when checking out try and keep it all on one page and not spread over multiple pages.

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