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Fishing for a Holiday Present

Posted By Josh Hay On December 14, 2005 @ 10:27 am In Conversion Rates | 1 Comment


(what’s this? [1])

My dad likes to fish. He is in California and I figure I could still order something to get over to him in time for the holidays. I figure that Sportsmansguide.com [2] would have something to interest him.

After typing in the URL I am sent to a page that redirects me over to the site. This page had a text link that will send me to the page if I’m not redirected automatically. Suddenly I see this:

Sportsman [3]

I did not come to your site to enter some contest. I want to buy something fishing related. If you wanted to offer me a contest put it somewhere on the side. This is taking up almost all of my Active Window and it looks very unprofessional. It reminds me of the pop-up ads that used to run rampant on the web. I click the “No Thank You – Close” button and finally I can see some of the top navigation. Seeing no product categories, I decide to “Amazing Deals”. I see two keyboards, and digital drums. What would a sportsman do with these items? Play his theme song? With no way to refine my search and no other navigational options on the page, I feel lost and I leave the site.

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URL to article: http://www.grokdotcom.com/2005/12/14/fishing-for-a-holiday-present/

URLs in this post:

[1] what’s this?: http://www.grokdotcom.com/2005/12/02/its-begining-to-look-a-lot-like-christmas/

[2] Sportsmansguide.com: http://www.sportsmansguide.com/

[3] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/shared/sportsman.png

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