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Error Messages Shouldn’t be Confusing

Posted By Josh Hay On December 19, 2005 @ 1:50 pm In Conversion Rates | 1 Comment


(what’s this? [1])

I love to going to concerts. Living in New York, I can catch two to three shows a week. A lot of times I can just walk right up and buy tickets, but for popular shows I need to plan and get them in advance. Wanting to go see “Thursday” next week at the Starland Ballroom, I go to Ticketmaster.com [2].

Knowing that there are tons of shows listed, I decide to type Starland Ballroom into the search engine. I find Thursday and I click the link to get to the show page. After selecting two tickets, I choose the only option, general admission standing room. I hit the look for tickets button and went through the word verification tool. Suddenly this page pops up:

Ticketmaster [3]

This is the least informative message I have ever received. It doesn’t define my problem and it just lists every possible problem that might have occurred while checking out. There is no indication of what I should do next and even if the show is sold out. Did I select too many tickets? Was there a problem with my ticket section selection? I will never find out the answers to this question because I will call the venue and buy the tickets myself. Ticketmaster, since you aren’t the only solution you can’t make consumers jump through so many hurdles to get what they want.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/12/19/error-messages-shouldnt-be-confusing/

URLs in this post:

[1] what’s this?: http://www.grokdotcom.com/2005/12/02/its-begining-to-look-a-lot-like-christmas/

[2] Ticketmaster.com: http://www.ticketmaster.com

[3] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/shared/ticketmaster.png

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