Questions? (877) 643-7244
FutureNow Post
Friday, Dec. 23, 2005 at 3:23 pm

Seven Thoughts to Arm Yourself With in 2006

By Bryan Eisenberg
December 23rd, 2005

2005 was a great year for conducting business online. The rising tide of the Internet continues to improve our top and bottom lines alike. Many of us are pleased with ourselves, and we should be. Yet many want more: higher conversion rates, speedier growth, and decimated, humiliated competitors.

So our gift to you is seven profound thoughts that, if expounded upon, understood, and executed, will make you a hero. Pick one or all and run with them. Soon, you’ll experience increased marketing ROI (define).

These aren’t new thoughts; I’ve shared all of them before in this column. Still, you’ll find them valuable to your 2006 efforts.

When in Doubt, Create Personas

In 2005, personas moved beyond being a buzzword. Marketers discovered they really work. If you were a pioneer who invested the time and energy into creating personas in 2005, you likely learned:

Continue reading my column on ClickZ…

Add Your Comments


Print this Article

Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

More articles from Bryan Eisenberg

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: