2005 was a great year for conducting business online. The rising tide of the Internet continues to improve our top and bottom lines alike. Many of us are pleased with ourselves, and we should be. Yet many want more: higher conversion rates, speedier growth, and decimated, humiliated competitors.

So our gift to you is seven profound thoughts that, if expounded upon, understood, and executed, will make you a hero. Pick one or all and run with them. Soon, you’ll experience increased marketing ROI (define).

These aren’t new thoughts; I’ve shared all of them before in this column. Still, you’ll find them valuable to your 2006 efforts.

When in Doubt, Create Personas

In 2005, personas moved beyond being a buzzword. Marketers discovered they really work. If you were a pioneer who invested the time and energy into creating personas in 2005, you likely learned:

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