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FutureNow Article
Sunday, Jan. 1, 2006

Creating and Writing for Personas

By Holly Buchanan
January 1st, 2006

Come learn how to create and write persuasively for personas

I’m sitting on a stark metal folding chair. There’s a sole bright light bulb glaring overhead. Out of the shadows walks a man in an Armani suit and $400 sunglasses. He stares at me. “Ok – I’ve just about lost my patience. Talk. Don’t hold anything back. I’ll know if you’re lying.”

I squirm uncomfortably in my chair, but keep my mouth shut.

“If you don’t start spilling the beans – this could get ugly. I’m just about out of patience here. For the last time – tell me – how do you create personas?”
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  1. [...] That's why Future Now developed Persuasion Architectureâ„¢ (click to download the white paper). The methodology gives you deeper insight into your customers and allows you to see your website through their eyes. We do this by creating customer personas. [...]

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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