Come learn how to create and write persuasively for personas
I’m sitting on a stark metal folding chair. There’s a sole bright light bulb glaring overhead. Out of the shadows walks a man in an Armani suit and $400 sunglasses. He stares at me. “Ok – I’ve just about lost my patience. Talk. Don’t hold anything back. I’ll know if you’re lying.”
I squirm uncomfortably in my chair, but keep my mouth shut.
“If you don’t start spilling the beans – this could get ugly. I’m just about out of patience here. For the last time – tell me – how do you create personas?”
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