Come learn how to create and write persuasively for personas

I’m sitting on a stark metal folding chair. There’s a sole bright light bulb glaring overhead. Out of the shadows walks a man in an Armani suit and $400 sunglasses. He stares at me. “Ok - I’ve just about lost my patience. Talk. Don’t hold anything back. I’ll know if you’re lying.”

I squirm uncomfortably in my chair, but keep my mouth shut.

“If you don’t start spilling the beans - this could get ugly. I’m just about out of patience here. For the last time - tell me - how do you create personas?”
Read the rest of this article.
Read the entire newsletter: Volume 122

Related Posts:

• Dishing Out What the Customer Really Wants
• The Future of Consumer Research
• Creating A Customer Experience - The Online Advantage
• Landing Page Guidelines - Provide relevant and substantial content
• Stray cats barking throughout the office!