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Creating and Writing for Personas

Posted By Holly Buchanan On January 1, 2006 @ 2:47 am In Articles,Copywriting,GrokDotCom Newsletter,Personas,Persuasive Copywriting,Persuasive Online Copywriting,Persuasive Scenarios,Volume 122 | 1 Comment

Come learn how to create and write persuasively for personas

I’m sitting on a stark metal folding chair. There’s a sole bright light bulb glaring overhead. Out of the shadows walks a man in an Armani suit and $400 sunglasses. He stares at me. “Ok – I’ve just about lost my patience. Talk. Don’t hold anything back. I’ll know if you’re lying.”

I squirm uncomfortably in my chair, but keep my mouth shut.

“If you don’t start spilling the beans – this could get ugly. I’m just about out of patience here. For the last time – tell me – how do you create personas?”
Read the rest of this article [1].
Read the entire newsletter: Volume 122 [2]

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URL to article: http://www.grokdotcom.com/2006/01/01/creating-and-writing-for-personas/

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[1] Read the rest of this article: http://www.grokdotcom.com/topics/writingforpersonas.htm

[2] Read the entire newsletter: Volume 122: http://www.grokdotcom.com/Volumes/Volume01-01-06.htm

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