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FutureNow Article
Sunday, Jan. 1, 2006

Victoria’s Real Secret

By Howard Kaplan
January 1st, 2006

Lay down a good scent trail to sustain momentum beyond your banner ad

People are bombarded by advertisements. The things are everywhere – blazoned on surfaces from taxicab roofs to bathroom stalls. And banner ads appear on virtually every website with traffic worth talking about.

But the ad isn’t an end unto itself. It’s great when your ad’s salient and catchy enough to snag someone’s interest. The payoff is what happens after someone clicks through.

Now, Vicky’s one smark cookie. And it seems she knows something many players in the advertising and marketing game don’t.

So let’s let her whisper in our ear.
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  1. Your guide to all kinds of Lounge Chair Cushions.

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