- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Victoria’s Real Secret
Posted By Howard Kaplan On January 1, 2006 @ 2:49 am In Advertising,Articles,Branding and Advertising Rants,Call to Action,Customer Experience,Driving Points,GrokDotCom Newsletter,Volume 122 | 1 Comment
Lay down a good scent trail to sustain momentum beyond your banner ad
People are bombarded by advertisements. The things are everywhere – blazoned on surfaces from taxicab roofs to bathroom stalls. And banner ads appear on virtually every website with traffic worth talking about.
But the ad isn’t an end unto itself. It’s great when your ad’s salient and catchy enough to snag someone’s interest. The payoff is what happens after someone clicks through.
Now, Vicky’s one smark cookie. And it seems she knows something many players in the advertising and marketing game don’t.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/01/01/victorias-real-secret/
URLs in this post:
 Read the rest of this article: http://www.grokdotcom.com/topics/vsadcampaign.htm
 Read the entire newsletter: Volume 122: http://www.grokdotcom.com/Volumes/Volume01-01-06.htm
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.