Learn how to harness the power of old-fashioned word-of-mouth marketing in cyberspace
Time to start gathering around those virtual fences, o dearly beloved reader – that’s where a lot of marketing action is taking place. Word of mouth, the oldest form of marketing, is shaping up to be the most talked-about trend of 2006. Forward-thinking brands are already racing to encourage and harness consumer-generated media to drive greater business impact.
The proof that word of mouth has hit the mainstream? As Pamela Parker reported, top marketing minds are jumping to word of mouth companies: Jupiter’s Gary Stein has joined word of mouth research firm BuzzMetrics and Forrester’s Jim Nail has joined Cymfony, a company that tracks consumer generated media. And Sam Decker, who led the growth of Dell.com into the world’s largest ecommerce site, has announced he left Dell to join word of mouth startup Bazaarvoice (still in ‘stealth’ mode).