Bryan Eisenberg just sent me a link to Eric Weaver’s blog Ad-Verse.
I immediately subscribed.
Today’s post, entitled Direct Marketing: A Science of Stupidities stole my little marketing heart. Here is just one tasty morsel.
It’s time to stop talking about relevance and start practicing it.
Time to stop intruding and start attracting. Time to spell out a clear
value proposition. Stop patting yourselves on the back that your
unwanted communication got maybe a 5% clickthrough rate. FIVE PERCENT.
And consider, just for a moment, the 95% that want you to go to hell.
Maybe direct marketers don’t get the whole relationship thing because they don’t really know what that word means. Read the whole post.
Warning: if you can’t handle raw, in your face, no holdin’ back truth then please don’t read the above post. It is not for the weak of mind and heart.