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10 E-Business Proverbs for 2006, Part 2
Posted By Bryan Eisenberg On February 3, 2006 @ 2:17 pm In ROI Marketing,e-commerce | No Comments
My last column  shared the first 5 of 10 e-business proverbs from Sam Decker, former e-commerce and customer-centricity leader at Dell. Today, the second five.
To achieve e-business results, decide what results you’ll achieve on a daily, weekly, and quarterly basis. Forecast key metrics in your online business: online revenue, margin, visit, conversion, average order value, and so on. Assign ownership to these measurements and report (red, yellow, green) progress against your forecast. Set stretch goals. All will work to achieve a goal, but they must know what it is, how they’re responsible, and where they stand.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/02/03/10-e-business-proverbs-for-2006-part-2/
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 last column: http://www.clickz.com/experts/crm/traffic/article.php/3578346
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