Most ads are a result of marketers giving their best creative effort and throwing them out to an unsuspecting world to see if it sticks. The mother of all advertising Hail Marys is the Super Bowl ad.
Most of this year’s Super Bowl ads were entertaining, funny, and compelling. But did they get the job done? Will they return the advertisers gargantuan investment. Will their websites give us any indication of the campaign (read: not JUST the ad’s) success?
So, today I took some time today to give the official Future Now slant on how well companies are using their Super Bowl ad exposure to convert prospects.
Whether they are planned or not, when a company advertises they create a scenario that potential customers must traverse to reach a conversion. Some persuasive scenarios are planned and help customers convert, others not so much
Our first analysis is of the GoDaddy.com campaign.
Watch the GoDaddy.com analysis (8mb Shockwave Flash video 8:00 minutes. If you’re familiar with multi-channel marketing, please skip to the 2:20 mark)
Note: This is not a streaming video and may take a few moments to download and play in your browser.
Want to know how to do it right? See how Blockbuster.com builds cross-channel momentum in our next post.