Comments on: Superbowl Ads throw a Hail Mary…but is there anyone there to catch it? http://www.grokdotcom.com/2006/02/08/superbowl-ads-throw-a-hail-marybut-is-there-anyone-there-to-catch-it/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Thu, 18 Mar 2010 13:59:46 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Lounge Chair Cushions http://www.grokdotcom.com/2006/02/08/superbowl-ads-throw-a-hail-marybut-is-there-anyone-there-to-catch-it/comment-page-1/#comment-1226302 Lounge Chair Cushions Sat, 30 Jan 2010 09:47:30 +0000 http://67.59.138.131/2006/02/08/superbowl-ads-throw-a-hail-marybut-is-there-anyone-there-to-catch-it/#comment-1226302 Your guide to all kinds of Lounge Chair Cushions. Your guide to all kinds of Lounge Chair Cushions.

]]> By: Paul Boomer http://www.grokdotcom.com/2006/02/08/superbowl-ads-throw-a-hail-marybut-is-there-anyone-there-to-catch-it/comment-page-1/#comment-133 Paul Boomer Fri, 10 Feb 2006 15:03:36 +0000 http://67.59.138.131/2006/02/08/superbowl-ads-throw-a-hail-marybut-is-there-anyone-there-to-catch-it/#comment-133 Thank you for sharing Anthony. It is unbelievable how large companies forget the basics of marketing. If you can’t throw or catch a football, you’re not going to play in the Super Bowl… or on a team for that matter. If you can’t match your marketing efforts, you’re not going to play with the bigger toys the money you made back from the ads could have paid for. I didn’t catch all of the ads but one website that caught my mind was www.brownandbubbly.com (Diet Pepsi). It triggered the “eeeww” reaction because of the domain name. It just sounds – um – odd?! However, their Flash heavy site does continue the forward momentum in conjunction with the TV spot… it just does not explain where I can buy a Diet Pepsi or have any other offers. Decent branding site but no immediate sales. Thank you for sharing Anthony.

It is unbelievable how large companies forget the basics of marketing. If you can’t throw or catch a football, you’re not going to play in the Super Bowl… or on a team for that matter. If you can’t match your marketing efforts, you’re not going to play with the bigger toys the money you made back from the ads could have paid for.

I didn’t catch all of the ads but one website that caught my mind was http://www.brownandbubbly.com (Diet Pepsi). It triggered the “eeeww” reaction because of the domain name. It just sounds – um – odd?! However, their Flash heavy site does continue the forward momentum in conjunction with the TV spot… it just does not explain where I can buy a Diet Pepsi or have any other offers. Decent branding site but no immediate sales.

]]>