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The Cooperative Marketing Waggle

Posted By The Grok On February 15, 2006 @ 2:57 am In Articles,Driving Points,GrokDotCom Newsletter,Multichannel Marketing,Online Persuasion,Persuasive Scenarios,Relevance,Scent Trails,Volume 125,Word of Mouth | No Comments

What the honeybee’s Waggle Dance and word-of-mouth marketing have in common—and how to promote it

When we talk about scent, we’re talking about setting up a trail of relevance. And as we are all (sometimes painfully) aware, businesses aren’t the sole creators of what folks find relevant. In fact, focused on maintaining the rosy frontal view for their products and services, businesses are not always considered the most credible resources for either relevance or truth.

Read the rest of this article [1].
Read the entire newsletter: Volume 125 [2]

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URL to article: http://www.grokdotcom.com/2006/02/15/the-cooperative-marketing-waggle/

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[1] Read the rest of this article: http://www.grokdotcom.com/topics/waggledance.htm

[2] Read the entire newsletter: Volume 125: http://www.grokdotcom.com/Volumes/Volume02-15-06.htm

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