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The Cooperative Marketing Waggle
Posted By The Grok On February 15, 2006 @ 2:57 am In Articles,Driving Points,GrokDotCom Newsletter,Multichannel Marketing,Online Persuasion,Persuasive Scenarios,Relevance,Scent Trails,Volume 125,Word of Mouth | No Comments
What the honeybee’s Waggle Dance and word-of-mouth marketing have in common—and how to promote it
When we talk about scent, we’re talking about setting up a trail of relevance. And as we are all (sometimes painfully) aware, businesses aren’t the sole creators of what folks find relevant. In fact, focused on maintaining the rosy frontal view for their products and services, businesses are not always considered the most credible resources for either relevance or truth.
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