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FutureNow Article
Wednesday, Mar. 1, 2006

Complexograms: Thumbnail Sales Portraits of Your Personas

By The Grok
March 1st, 2006

Understanding the complexity of your sale helps you design better personas and scenarios

Around here, we rarely worry about whether a client’s business is B2B or B2C or any flavor in between. Because any “sale” takes place largely within the context of a customer’s buying decision process, we look instead at how customers view the complexity of the sale.This customer-centric perspective allows us to fine-tune the personas and scenarios that make up your persuasive system based on the various dimensions of your sale’s complexity.

As we proceed through uncovery, gathering information about how you sell and how your customers buy, we create little thumbnail portraits of your customers that will guide us through the process. We call these ComplexogramsTM. These visuals help you translate the nature of your business into terms that are meaningful and persuasive to your customers!

What’s a Complexogram? How do we use it? Glad you asked!
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