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Overlooked Gem on Word of Mouth
By Jeffrey Eisenberg
March 4th, 2006
How To Buy Word Of Mouth is worth reading and then rereading if you are interested in WOM. This is not a throwaway, Roy Williams doesn’t do throwaways. Every instance of WOM that I can come up with falls into the three categories he defined. What can you do with this information in your business?
About the author
Jeffrey is the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. Jeffrey is available as a professional speaker. You can friend him on Facebook or LinkedIn.
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