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Saturday, Mar. 4, 2006 at 7:04 pm

Overlooked Gem on Word of Mouth

By Jeffrey Eisenberg
March 4th, 2006

How To Buy Word Of Mouth is worth reading and then rereading if you are interested in WOM. This is not a throwaway, Roy Williams doesn’t do throwaways. Every instance of WOM that I can come up with falls into the  three categories he defined. What can you do with this information in your business?

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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