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Overlooked Gem on Word of Mouth

Posted By Jeffrey Eisenberg On March 4, 2006 @ 7:04 pm In Branding and Advertising Rants | No Comments

How To Buy Word Of Mouth [1] is worth reading and then rereading if you are interested in WOM. This is not a throwaway, Roy Williams doesn’t do throwaways. Every instance of WOM that I can come up with falls into the  three categories he defined. What can you do with this information in your business?

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[1] How To Buy Word Of Mouth: http://www.wizardacademy.com/showmemo.asp?ID=270

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