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FutureNow Post
Sunday, Mar. 12, 2006 at 11:02 am

Websites reflect true face of an organization

By Jeffrey Eisenberg
March 12th, 2006

Allaboutme One of the most popular tools we offer is the WeWe Monitor or Customer Focus Calculator. This week, our friend Gerry McGovern wrote an excellent column about customer focus and websites:

" Spend a few minutes on the websites of most large organizations and you will learn a lot. You will learn how they really are, how they really view you, the customer.

You will learn if they are self-centered or customer-centered. Is the website structured so as to solve your problems fast, or is it based on some internal organization structure? Is the language second person and focused on the benefits to you? Or do headings and sentences constantly start with the name of the organization?" ….

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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