One of the most popular tools we offer is the WeWe Monitor or Customer Focus Calculator. This week, our friend Gerry McGovern wrote an excellent column about customer focus and websites:
" Spend a few minutes on the websites of most large organizations and you will learn a lot. You will learn how they really are, how they really view you, the customer.
You will learn if they are self-centered or customer-centered. Is the website structured so as to solve your problems fast, or is it based on some internal organization structure? Is the language second person and focused on the benefits to you? Or do headings and sentences constantly start with the name of the organization?" ….