Last time, I promised to show you what a true persuasion scenario looks like. A persuasion scenario is much more than a one-dimensional, overly simplistic conversion funnel. So, before I dissect and expose a truly persuasive scenario, we must define a persuasion scenario’s necessary qualities.
Persuasion Scenario Defined
To quote my site:
A scenario consists of persuasive components that lead a visitor segment to participate in a conversion action. Some of these components will be linear; others will be nonlinear. All must be…
Understanding the complexity of your sale helps you design better personas and scenarios
Around here, we rarely worry about whether a client’s business is B2B or B2C or any flavor in between. Because any “sale” takes place largely within the context of a customer’s buying decision process, we look instead at how customers view the complexity of the sale.This customer-centric perspective allows us to fine-tune the personas and scenarios that make up your persuasive system based on the various dimensions of…
Is mind mapping for you? If so, then this is our favorite software!
And now for something completely different.
We do a lot of brainstorming … projects, problems, reports, how to communicate a difficult idea. And we’re pretty visual folks around here; we work best when we can “see” how our thoughts relate.