Questions? (877) 643-7244

Archive for March, 2006

FutureNow Post
Friday, Mar. 3, 2006 at 2:08 pm

Conversion Funnel Folly, Part 2

March 3rd, 2006

Last time, I promised to show you what a true persuasion scenario looks like. A persuasion scenario is much more than a one-dimensional, overly simplistic conversion funnel. So, before I dissect and expose a truly persuasive scenario, we must define a persuasion scenario’s necessary qualities.

Persuasion Scenario Defined

To quote my site:

A scenario consists of persuasive components that lead a visitor segment to participate in a conversion action. Some of these components will be linear; others will be nonlinear. All must be…

...continue to read "Conversion Funnel Folly, Part 2"

FutureNow Article
Wednesday, Mar. 1, 2006

Complexograms: Thumbnail Sales Portraits of Your Personas

March 1st, 2006

Understanding the complexity of your sale helps you design better personas and scenarios

Around here, we rarely worry about whether a client’s business is B2B or B2C or any flavor in between. Because any “sale” takes place largely within the context of a customer’s buying decision process, we look instead at how customers view the complexity of the sale.This customer-centric perspective allows us to fine-tune the personas and scenarios that make up your persuasive system based on the various dimensions of…

...continue to read "Complexograms: Thumbnail Sales Portraits of Your Personas"

FutureNow Article
Wednesday, Mar. 1, 2006

A Tool for How the Mind Works

March 1st, 2006

Is mind mapping for you? If so, then this is our favorite software!

And now for something completely different.

We do a lot of brainstorming … projects, problems, reports, how to communicate a difficult idea. And we’re pretty visual folks around here; we work best when we can “see” how our thoughts relate.

A while back, I wrote an article about the top ten application toolsthat consistently made our day. MindJet’s MindManagerwas (and still is) on the list. It’s the tool that lets…

...continue to read "A Tool for How the Mind Works"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: