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Dishing Out What the Customer Really Wants
Posted By The Grok On April 1, 2006 @ 3:03 am In Articles,Branding and Advertising Rants,Customer Experience,GrokDotCom Newsletter,Multichannel Marketing,Online Persuasion,Persuasive Copywriting,Persuasive Momentum,Persuasive Online Copywriting,Relevance,Volume 127 | No Comments
Writing persuasive online copy begins with understanding the questions your customers want answered
The purpose of persuasive online copy is to present information that offers your customers relevant answers to the questions they are asking and motivates them to move forward in your conversion process. I can’t shout this loud enough: YOUR ONLINE COPY IS CRITICAL!
We’ve just been talking about Dish Network, a company that competes with cable for the high definition television audience (among others). Up against cable, Dish is kind of like Avis … they need to try harder.
So how could Dish do a better job persuading customers to buy into their HD programming lineup?
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