Comments on: Re-Tales: Jos. A. Bank http://www.grokdotcom.com/2006/04/01/re-tales-jos-a-bank/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Tim Whelan http://www.grokdotcom.com/2006/04/01/re-tales-jos-a-bank/comment-page-1/#comment-143 Tim Whelan Mon, 03 Apr 2006 15:08:23 +0000 http://67.59.138.131/2006/04/01/re-tales-jos-a-bank/#comment-143 Now I have never personally had to deal with a salesman quite like that. However, you’re right about the track back code on a card. Enhancing and rewarding your employees to serve is such a logical idea. It is in the creating of the ultimate customer experience where both sides win. The emphasis should always be on the customer never on the sale. How old school this is in their approach to retaining customer loyalty. Apparently josbank.com isn't familiar with the customer first, and the building of relationships first approach. I find that most online companies or companies with an online store are quite short sighted in their perspective of the customer experience and long term customer value. Now I have never personally had to deal with a salesman quite like that. However, you’re right about the track back code on a card. Enhancing and rewarding your employees to serve is such a logical idea. It is in the creating of the ultimate customer experience where both sides win.

The emphasis should always be on the customer never on the sale. How old school this is in their approach to retaining customer loyalty. Apparently josbank.com isn’t familiar with the customer first, and the building of relationships first approach. I find that most online companies or companies with an online store are quite short sighted in their perspective of the customer experience and long term customer value.

]]> By: Mike Sigers http://www.grokdotcom.com/2006/04/01/re-tales-jos-a-bank/comment-page-1/#comment-142 Mike Sigers Sun, 02 Apr 2006 01:40:09 +0000 http://67.59.138.131/2006/04/01/re-tales-jos-a-bank/#comment-142 I'm never surprised when an employee of a national chain says to stay away from their website. They don't get paid to sign people up as customers, but as you said, they should. In my company, whenever we find a new customer, their sales stay with me, their salesman, no matter which of our 17 offices they buy from. Much better for me and much better that they know they can always call me and have me as an advocate...to get rid of silly fees placed on them by someone who doesn't get paid to sell, but wants to teach those slimy customers a lesson by jacking their invoice with crazy stuff. Your idea is right on the money...which is why nobody will ever use it. Too simple and makes too much sense. Maybe if you made it convoluted and of no value to the customer.... I’m never surprised when an employee of a national chain says to stay away from their website. They don’t get paid to sign people up as customers, but as you said, they should.

In my company, whenever we find a new customer, their sales stay with me, their salesman, no matter which of our 17 offices they buy from.

Much better for me and much better that they know they can always call me and have me as an advocate…to get rid of silly fees placed on them by someone who doesn’t get paid to sell, but wants to teach those slimy customers a lesson by jacking their invoice with crazy stuff.

Your idea is right on the money…which is why nobody will ever use it. Too simple and makes too much sense.

Maybe if you made it convoluted and of no value to the customer….

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