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Montreal What Where Huh?
Posted By The Grok On April 15, 2006 @ 3:06 am In Advertising,Articles,Branding and Advertising Rants,Driving Points,GrokDotCom Newsletter,PPC Advertising,Relevance,Search Engine Marketing,Volume 128 | No Comments
In keywords searches, your customers identify the scent trail they want to follow – it’s up to you not to blow it off
Let’s say you live in Montreal, and you’re desperate to move up a rung or two on the apartment ladder. You open your search engine and type in some words that reflect what you hope to accomplish. Something like “rent montreal apartment.”That’s just what my friend Melissa Burdon, a Conversion Analyst with Future Now, Inc., did. In under a second, she was staring at over a million results and some pay-per-clicks.
What happened next should give you some serious food for thought when it comes to how you handle the concept of scent in your search engine marketing!
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