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The Great Debate: or “When All You Have is a Reporter, Every Analysis Looks Like a Nail”
Posted By John Quarto-vonTivadar On April 15, 2006 @ 3:05 am In Analytics,Articles,GrokDotCom Newsletter,Media Optimization,Metrics,Search Engine Marketing,Volume 128,Web / Tech,Web Analytics | No Comments
In the Visits/Visitors debate, side with Unique Visitors
Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything.
Matt Belkin of Omniture blogged recently about the differences between Visits and Unique Visitors  as they relate to measuring reach and as they factor into the Conversion Rate formula. Matt argues that Conversions per Visit is more important than Conversions per Unique Visitor. We occasionally see our own clients make this sort of slip-up, so it’s worth examining the merits of the argument.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/04/15/the-great-debate/
URLs in this post:
 Visits and Unique Visitors: http://www.omniture.com/blog/node/14
 Read the rest of this article: http://www.grokdotcom.com/topics/uniquevisitors.htm
 Read the entire newsletter: Volume 128: http://www.grokdotcom.com/Volumes/Volume04-15-06.htm
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