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We Are So Not There Yet!
Posted By The Grok On May 1, 2006 @ 3:08 am In Articles,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Marketing Rants,Research,Volume 129,e-commerce | No Comments
Think ebusiness has achieved maturity? Well, think again!
We’ve been circulating a recent email from The e-tailing Group1 around the office. Bryan started it: “So, guys … what’s wrong with this picture?” Everyone chipped in an observation or two, but the real wrongness lives in these words:”… the online channel is now truly established …. However, this growth is more measured as with this maturation, it is harder to move the revenue growth needle …”
Whoa there, Nelly! I’ve got something to say concerning where you really need to be directing your energies before you can start feeling all warm and fuzzy about how well you are walking just seconds after you made the leap from crawling!
The e-tail detail we were looking at is a synopsis of e-tail Group’s first quarter 2006 merchant survey . To be sure, you’ll find some interesting information in here. It’s well worth a read!
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/05/01/we-are-so-not-there-yet/
URLs in this post:
 e-tail Group’s first quarter 2006 merchant survey: http://www.e-tailing.com/research/merchantsurvey/index.html
 Read the rest of this article: http://www.grokdotcom.com/topics/onlinematurity.htm
 Read the entire newsletter: Volume 129: http://www.grokdotcom.com/Volumes/Volume05-01-06.htm
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