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Your agency sucks!

Posted By Howard Kaplan On May 12, 2006 @ 8:05 pm In Branding and Advertising Rants | 1 Comment

“Push your agency out of the way,” insisted John Nardone, chief client officer at MMA [1], in the day’s most controversial statement.

“They’re your single biggest barrier to measurement.”

And I thought we were harsh in our Ad:tech 1mpact presentations! Talk about impactful quotes. How about this one as well:

I don’t need to hear from you,” snapped Dr. Don E. Schultz, professor emeritus-in-service of Integrated Communications at Northwestern University.

Speaking in an ad-barraged consumer’s voice, Dr. Schultz continued, “If I need something, I’ll go get it.”

“It’s a radically different marketplace,” Schultz continued. “The supply chain has changed to a demand chain.”

It’s no surprise to hear these stories coming from yesterday’s Yahoo Summit- we’ve spent a lot of time with Yahoo over the last year, as they’ve been very involved in promoting Waiting For Your Cat to Bark [2] (not to mention supplying a $50 incentive to search marketers who purchase the book). They definitely have a clearer vision of the new consumer landscape. It was perhaps a tad surprising to hear so many voices echoing the sentiments we’ve offered in this space, and at conferences all over the world, this past year. What can I say, it’s a good time to be a Persuasion Architect. 

These stories were just a few of the many though. I’d highly recommend popping over to ClickZ and letting the fabulous Rebecca Lieb tell you more about it [3].

Of course, it being Friday, you may want to read this while you’re there [4] too…

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URL to article: http://www.grokdotcom.com/2006/05/12/your-agency-sucks/

URLs in this post:

[1] MMA: http://www.mma.com/

[2] Waiting For Your Cat to Bark: http://cattobark.com

[3] popping over to ClickZ and letting the fabulous Rebecca Lieb tell you more about it: http://www.clickz.com/experts/brand/buzz/article.php/3582601

[4] read this while you’re there: http://clickz.com/experts/crm/traffic/article.php/3605231

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