How will e-commerce influence catalog marketing?

For those of you who may not be history buffs, Copernicus was the guy who broke ranks with conventional thinking and proposed that the sun, not the earth, was the center of the universe. That doesn’t sound like a huge revolution today, but back in the late 15th century, it was a monumental shift in thinking. It up-ended everyone’s frame of reference.

In our world of on-line retailing, I am pretty sure we are about to undergo a shift as major as this – a shift in thinking, strategy and execution that will, literally, change the frame of reference most catalog marketers have today.

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