It keeps going down, down, down.
The average conversion rate for online retailing.
In 2002 it was 3.2%, in 2003 it was 2.4%, 2004 it was 2.6%, and last year down to 2.4%
All this according to the Shop.org State of Online Retailing 2006 report.
Think about 2002, ages ago in internet years right? Now think about 2005. Today sites are better, better technology. Faster sites. Better usability. Better web analytics. Majors sites have been redesigned since 2002. More users have broadband, and visitors are more comfortable buying online.
So what is going on?
Lot of folks still waiting for their cats to bark. Are you?