If you missed the Santa Barbara Emetrics Summit, Bryan Eisenberg wrapped up the event in his most recent ClickZ article .

Our GrokDotCom newsletter is also out.  The martian writes about the maturity (or immaturity) of the online channel.  Are you settling for poor conversion rate increases because you think this is as good as the online channel gets?  Find out.  The newsletter also features an article from one of our newest staff additions, Robert Gorell, who generously spills some help about…

...continue to read "Complimentary Conversion & Persuasion Goodies"

Think ebusiness has achieved maturity? Well, think again!

We’ve been circulating a recent email from The e-tailing Group1 around the office. Bryan started it: “So, guys … what’s wrong with this picture?” Everyone chipped in an observation or two, but the real wrongness lives in these words:”… the online channel is now truly established …. However, this growth is more measured as with this maturation, it is harder to move the revenue growth needle …”

Whoa there, Nelly! I’ve got something to…

...continue to read "We Are So Not There Yet!"

When writing persuasively online, it helps to understand the profiling value of dominant personality types

A few months ago, before I began working with Future Now – prior to any formal interview, even – they mailed me a copy of Persuasive Online Copywriting: How to Take Your Words to the Bank. Presumably, I was getting this book to preemptively further my copywriting expertise in case they hired me. They would have me learn a thing or twelve about their business by…

...continue to read "Persuasive Copywriting for Beginners (and ‘Dummies’)"