It’s apropos that my first blog post would be another first for me. For those of you who don’t know me, My name is Michael Drew I am the Eisenberg’s book agent and resident book expert.  I apply Persuasion Architecture in all of my book marketing ventures, and will be posting about my adventures in Persuasion Architecture from time to time.

Today Waiting for Your Cat to Bark? hit # 2 on the Wall Street Journal Business list, but, even more remarkably, three…

...continue to read "Introduction/WSJ Best-sellers list"

Don’t you just love what the penetration of broadband and the web has done to us?  When Jeffrey and Bryan started Future Now in the late 90’s, one very real challenge they faced was the "my [insert distant relative here] is in computers" syndrome (note: the third-cousin-twice-removed wasn’t in marketing though  

Now that Bryan chairs the Web Analytics Association, and is one of the longest running authors on ClickZ, not to mention a NYTimes, WSJ and USA Today best…

...continue to read "My brother works in computers!"

Waiting for Your Cat to Bark is now #2 on the Wall Street Journal’s Business Best Sellers list, and #10 on the overall Non-Fiction Best Sellers list .

Not too shabby.

...continue to read "Wall Street Journal Best Seller"

Our humble little tome, "Waiting for your Cat to Bark" is now #4 on the USA Today Money Best Sellers, and #54 on the USA Today Top 150.  We just heard news that we will be top 5 in the Wall Street Journal Business best sellers as well.  We’ll post the link as soon as we get it.

Of course selling the book and making all these best sellers lists is exciting, but the really exciting thing for us in the…

...continue to read "USA Today Best Seller"

Well, not quite.  Rather, she’s hired someone to do it for her.  Not exactly the kind of transparency we’re shooting for.

File under: When will they ever learn.

...continue to read "Hillary joins the blogosphere!"

Ran across this discussion in the Cr8asite forums

Of course it begins with a succint and positive review of our new book, but the discussion that follows is a fascinating one.

What are your thoughts?

...continue to read "Interesting Discussion about Waiting for Your Cat To Bark"

Joe Jaffe’s utterly fabulous, Across the Sound podcast- definitely check it out, it’s a must listen to each week.  Truth be told, I only got through half the show today, on my race from Penn Station to have a conference call with a new partner doing some fascinating "usability" testing (I use the quoted term very loosely, but more on that later this week), but as I was walking in the door, Jaffe dropped this on me, and I stopped…

...continue to read "What’s fresh on my iPod…"

Word of mouth has always had strutted around the modern marketing yard, but now it rules the roost.

When “Gigli” was released in the fall of 2003, Americans’ fascination with Ben Affleck and Jennifer Lopez was at its peak. Everyone was talking about the duo, their mugs and hugs were on every magazine cover. The movie studio was banking on that hype to buy the box office.

Then, the movie hit the theaters.

Within minutes after the first showing, word of mouth began…

...continue to read "Ruling the Roost: Word of Mouth, Part 1"

It’s not every day a client sends a FW: my way which causes me to literally laugh out loud (and clog other’s inbox as well), but today’s the day.  Apparently, our constant ranting about technology rarely being the solution to a Marketer’s problem is seeping into to those who listen to us most often (and who’s the worst offender of the "world domination through technology).  Take a look at what had me rolling, the official See-no-evil-hear-no-evil-and-certainly-do-no-evil Monkeys:

For the record, our…

...continue to read "Do no evil, Google?"

Our friends at Marketing Sherpa have their annual Reader’s Choice Blog & Podcast awards currently ongoing.  We’re thrilled (and humbled – have you seen some of the names in our category?) to be nominated, but more than that, we’re prouder than ever that some of our partners efforts are being recognized for the absolute gems that they are. 

Michele’s WonderBranding and Holly’s Marketing to Women Online are both more than deserving of your votes (and you only have 2 more days to do so).  Please…

...continue to read "Marketing Sherpa Reader’s Choice"