Stray cats barking throughout the office!

Written by: Howard Kaplan

Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing. Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance. After all, there’s probably no better time to start shipping than when a book is recommended in the Sunday edition of the New York Times. We couldn’t be more proud of it, and the reception we’ve received thus far. There’s been far too much feedback to share here, but a random sampling shows podcasts, newspapers, tv & radio stations, and online reviews getting into the mix. Here’s a few of our personal fav’s: (feel free to add your own

Craig Danuloff from Commerce360, leads an insightful chapter by chapter discussion of the book.
Mike Grehan recently podcasted his fireside chat with Jeffrey & Bryan, and wrote about it on ClickZ
The good folks behind 800-CEO-READ offer their thoughts (and free books)
WonderBranding’s own Michele Miller donating her own charitable dollars to inspire future readers
Chuck McKay, of Advertising Made Simple, offers the Small Biz take on the value of Cat

There’s been plenty of pub for the release, I gave you five, and in a variety of formats. I hope there’s something in there for everyone. Our heartfelt thanks to everyone who’s enjoyed the Waiting for Your Cat to Bark experience, and to those of you who haven’t… what are you waiting for?!

Technorati Tags: Branding and Advertising Rants, Marketing 20 Web 20, Media Optimization, Multichannel Marketing, Offline Persuasion, Online Persuasion, Personas

Written by:
Howard Kaplan

Marketing Interactions Says:

June 21st, 2006 at 1:35 am

Every Click is a Conversion

I was reading Waiting For Your Cat to Bark? and came across that thought. It makes perfect sense for B2B websites with long sales cycles. With the added pressure for B2B marketers to produce measurable ROI, it seems that if each click is a conversion t…

Meryl.net Says:

June 21st, 2006 at 9:15 am

Waiting for Your Cat to Bark?

Customers drive marketing, not the other way around. No longer do customers accept products as designed. They expect and demand products to be molded to their needs. Just like you cant turn a cat into a dog; marketers cant turn a custome…

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July 5th, 2006 at 7:24 pm

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