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Stray cats barking throughout the office!
Posted By Howard Kaplan On June 13, 2006 @ 2:54 pm In Branding and Advertising Rants,Marketing 2.0 / Web 2.0,Media Optimization,Multichannel Marketing,Offline Persuasion,Online Persuasion,Personas | 4 Comments
Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing . Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance. After all, there’s probably no better time to start shipping than when a book is recommended in the Sunday edition of the New York Times. We couldn’t be more proud of it, and the reception we’ve received thus far. There’s been far too much feedback to share here, but a random sampling shows podcasts, newspapers, tv & radio stations, and online reviews getting into the mix. Here’s a few of our personal fav’s: (feel free to add your own
There’s been plenty of pub for the release, I gave you five, and in a variety of formats. I hope there’s something in there for everyone. Our heartfelt thanks to everyone who’s enjoyed the Waiting for Your Cat to Bark  experience, and to those of you who haven’t… what are you waiting for?!
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2006/06/13/stray-cats-barking-throughout-the-office/
URLs in this post:
 Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing: http://www.amazon.com/gp/product/0785218971/ref=pd_ecc_rvi_3/002-0547072-8272823?%5Fencoding=UTF8
 Craig Danuloff from Commerce360: http://commerce360.com
 chapter by chapter discussion: http://blogs.commerce360.com/archives/persuasion/waiting_for_your_cat_to_bark_c.html
 Mike Grehan: http://www.smart-interactive.co.uk/
 podcasted his fireside chat with Jeffrey & Bryan: http://www.e-marketing-news.co.uk/audio/eisenbergs/JeffBryan.mp3
 wrote about it on ClickZ: http://www.clickz.com/experts/search/results/article.php/3612521
 800-CEO-READ: http://800ceoread.com
 their thoughts (and free books): http://www.inbubblewrap.com/2006/06/no_sleeping_in_marketing_class.php
 WonderBranding’s own Michele Miller: http://michelemiller.blogs.com/marketing_to_women/
 donating her own charitable dollars: http://michelemiller.blogs.com/marketing_to_women/2006/06/waiting_for_you.html
 offers the Small Biz take on the value of Cat: http://www.allbusiness.com/blog/AdvertisingMadeSimple/10749/005842.html
 Waiting for Your Cat to Bark: http://www.grokdotcom.combn.com/bark
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