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FutureNow Article
Wednesday, Jun. 21, 2006

How to Begin

By The Grok
June 21st, 2006

Applying Persuasion Architecture even in incremental stages will improve results

As marketers in today’s landscape, we must walk a different path. No longer will our product-centered, mass-market habits serve us well. The interconnectedness of emerging media means we must focus on the customer and create persuasive systems that have at their core an understanding of human motivations. Our unfolding experience economy makes this demand on all of us.Waiting for Your Cat to Bark? presents Persuasion Architecture as a set of big principles. Sometimes, the scope can seem daunting … it can feel like sitting in front of a great big feast of roast elephant with your little knife and fork. How, you sensible want to know, do you go about eating an entire elephant?

A perfectly sensible answer? One bite at a time!

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