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How to Begin

Posted By The Grok On June 21, 2006 @ 3:14 am In Articles,GrokDotCom Newsletter,Persuasion Architecture,Planning Methodology,Volume 133,Waiting For Your Cat To Bark | No Comments

Applying Persuasion Architecture even in incremental stages will improve results

As marketers in today’s landscape, we must walk a different path. No longer will our product-centered, mass-market habits serve us well. The interconnectedness of emerging media means we must focus on the customer and create persuasive systems that have at their core an understanding of human motivations. Our unfolding experience economy makes this demand on all of us.Waiting for Your Cat to Bark? [1] presents Persuasion Architecture as a set of big principles. Sometimes, the scope can seem daunting … it can feel like sitting in front of a great big feast of roast elephant with your little knife and fork. How, you sensible want to know, do you go about eating an entire elephant?

A perfectly sensible answer? One bite at a time!

Read the rest of this article [2].
Read the entire newsletter: Volume 133 [3]


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URL to article: http://www.grokdotcom.com/2006/06/21/how-to-begin/

URLs in this post:

[1] Waiting for Your Cat to Bark?: http://btob.barnesandnoble.com/index.asp?r=1&btob=Y

[2] Read the rest of this article: http://www.grokdotcom.com/topics/howtobeginpa.htm

[3] Read the entire newsletter: Volume 133: http://www.grokdotcom.com/Volumes/volume06-21-06.htm

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