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What’s fresh on my iPod…

Posted By Howard Kaplan On June 27, 2006 @ 12:16 am In Marketing 2.0 / Web 2.0 | 1 Comment

Joe Jaffe’s utterly fabulous, Across the Sound podcast [1]- definitely check it out, it’s a must listen to each week.  Truth be told, I only got through half the show today, on my race from Penn Station to have a conference call with a new partner doing some fascinating "usability" testing (I use the quoted term very loosely, but more on that later this week), but as I was walking in the door, Jaffe dropped this on me, and I stopped immediately.  I couldn’t help but wonder, WWMBT? (what would Matt Belkin think [2] ;)

Joe said (and in fairness, I’m sure he had help coming up with the idea but added enough significant value in his own right – I’m loosely attributing it to him here, because he definitely introduced me to it):

  1. Data is "the sun rises at 5:12 AM"
  2. Information is "the sun rises from the East, at 5:12 AM"
  3. Knowledge is "If you’re lost in the woods without a compass, follow the direction of the sun to find your direction"
  4. Finally, wisdom is "Don’t get lost in the woods"

I love it… and it’s a perfect anecdote for the dangers in [3]pure data reporting [3] over the knowledge (dare I say wisdom) acquired from true analysis [4].


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/06/27/whats-fresh-on-my-ipod/

URLs in this post:

[1] Across the Sound podcast: http://www.jaffejuice.com/across_the_sound/index.html

[2] what would Matt Belkin think: http://www.grokdotcom.com/2006/04/07/the-tail-wags-the-dog/

[3] dangers in : http://www.clickz.com/experts/crm/analyze_data/article.php/3581396

[4] the knowledge (dare I say wisdom) acquired from true analysis: http://clickz.com/experts/crm/traffic/article.php/3591836

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