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Archive for June, 2006

FutureNow Article
Wednesday, Jun. 21, 2006

Conversion versus Persuasion: What’s Your Challenge?

June 21st, 2006

Persuasion takes you beyond linear conversion funnels to help you achieve your conversion goals.

Conversion is no longer the biggest problem facing online marketers; persuasion is. However, a misconception about the nature and value of linear conversion funnels persists. Some say the linear conversion funnel is dead. Others still conceive of their efforts as entirely based on linear conversion funnels.

This misconception about linear processes has been a pet peeve of mine for years. Fortunately, misperception is an opportunity for clarification. So…

...continue to read "Conversion versus Persuasion: What’s Your Challenge?"

FutureNow Article
Wednesday, Jun. 21, 2006

How to Begin

June 21st, 2006

Applying Persuasion Architecture even in incremental stages will improve results

As marketers in today’s landscape, we must walk a different path. No longer will our product-centered, mass-market habits serve us well. The interconnectedness of emerging media means we must focus on the customer and create persuasive systems that have at their core an understanding of human motivations. Our unfolding experience economy makes this demand on all of us.Waiting for Your Cat to Bark? presents Persuasion Architecture as a set of big principles.…

...continue to read "How to Begin"

FutureNow Post
Tuesday, Jun. 20, 2006 at 11:30 pm

Duct Tape Marketing meets Bryan Eisenberg

June 20th, 2006

After a great breakfast chat with small business marketer John Jantsch at Duct Tape Marketing, Bryan Eisenberg and John recorded this podcast where Bryan shared his insights into small businesses and their use of the internet. Not a bad way for Bryan to kick off his share of the book tour.

...continue to read "Duct Tape Marketing meets Bryan Eisenberg"

FutureNow Post
Monday, Jun. 19, 2006 at 11:22 pm

I love being on top of Ann Coulter…

June 19th, 2006


Something tells me, her appearances on both Leno and Letterman will put her back over the top when it’s all said and done though.

Just the same, we’re mighty proud to be sitting at #2 overall spot at Amazon tonight.

Care to help us get to number 1?  We’d be beyond appreciative.  If you’d prefer to save a few extra bucks, rumor has it Sam’s Club priced the book at $10!

...continue to read "I love being on top of Ann Coulter…"

FutureNow Post
Tuesday, Jun. 13, 2006 at 2:54 pm

Stray cats barking throughout the office!

June 13th, 2006

Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing.  Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance.  After all, there’s probably no better time to start shipping than when a book is recommended in the Sunday edition of the New York Times.  We couldn’t be more proud of it, and the reception we’ve received thus far. …

...continue to read "Stray cats barking throughout the office!"

FutureNow Post
Monday, Jun. 12, 2006 at 11:39 am

Sean Carton gets it…

June 12th, 2006

From ClickZ today:

But I’m not going to write about online video today. The real story is much bigger. The real story about the rise of online video isn’t about the fact consumers seem to really like to watch short low-res video clips on their computers. Nope. The real story is that consumers are starting to take control of their media, and they really seem to like it. Control, not video, will have huge implications for advertisers, publishers, and marketers in the…

...continue to read "Sean Carton gets it…"

FutureNow Article
Monday, Jun. 12, 2006

How Verbs Help You Convert

June 12th, 2006

Use verbs to connect your customers with the emotional dimensions that persuade them to take action

There’s nothing quite like a verb! Verbs represent action and movement; they are about doing. Even more important, they allow you to see yourself doing.We’ve talked extensively about how you must connect your customers to an emotional reality in which they can see themselves enjoying the benefits of what you have to offer, and in which they can see themselves taking the action you want…

...continue to read "How Verbs Help You Convert"

FutureNow Article
Monday, Jun. 12, 2006

Are You Still Waiting for Your Cat to Bark?

June 12th, 2006

Waiting for Your Cat to Bark? offers an integrated solution for businesses that want to succeed in today’s experience economy

When Pavlov trained his lab dogs to salivate on command of a ringing bell, he inadvertently set the stage for over a century’s worth of conditioning-based consumer messaging. In the early decades of the 20th century, characters such as J. B. Watson and Edward Bernays “proved” that when businesses rang the right bell the right number of times, they could conjure…

...continue to read "Are You Still Waiting for Your Cat to Bark?"

FutureNow Post
Saturday, Jun. 10, 2006 at 5:46 pm

Waiting For Your Cat To Bark Review

June 10th, 2006

Things are steaming ahead full force at Future Now, worker bees are humming around, and Bryan and Jeffrey Eisenberg are flying all over the country doing presentations on Persuasion Architecture and answering interviewers questions about the book.

Waiting for Your Cat to Bark  will be officially released on Tuesday June 13th.  Already reviews are starting to come in.  Like this one at over at ICE "Improving Customer Experience".

Seen any reviews of the book?  We’d like to know about ‘em

...continue to read "Waiting For Your Cat To Bark Review"

FutureNow Post
Friday, Jun. 9, 2006 at 11:29 am

The Seven Biggest Online Marketing Mistakes

June 9th, 2006

I’ve been traveling more than my fair share recently to supporting our latest book, “Waiting for Your Cat to Bark?” (due out next week). It shouldn’t surprise you to learn that no matter whom I talk to, no matter the company, product, or service , whether it’s business-to-consumer (B2C) or business-to-business (B2B), online marketers are running into similar challenges. So it goes without saying they’re making some of the same mistakes over and over.

Trying to Manufacture Word of Mouth and…

...continue to read "The Seven Biggest Online Marketing Mistakes"

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