Questions? (877) 643-7244

Archive for June, 2006

FutureNow Article
Thursday, Jun. 1, 2006

Practice What You Preach!

June 1st, 2006

In an experience economy, customer experience is the brand – you are in control of how you shape that experience

I purchased my round trip ticket for a Continental business flight online. I even got a confirmation email the day before departure that let me check in right online. That was wonderful! With my confirmation print-out, I managed to forego the large lineup at the airport. I thought I was off to a great start.

But then the brown stuff hit the…

...continue to read "Practice What You Preach!"

FutureNow Article
Thursday, Jun. 1, 2006

Multi-Channel Marketing: At Least 11 Things You Can Learn from Waiting for Your Cat to Bark?

June 1st, 2006

Learn how to maintain your persuasive momentum and messaging across channels

You run a lavish, expensive ad on network television encouraging viewers to go to your website. Your site’s conversion goal is to direct potential customers to the nearest brick-and-mortar store, where they can purchase what you are selling. A customer follows this trail and enters the store. Will her experience there reinforce everything that has come before?You send a promotional coupon to loyal customers who have purchased from your retail…

...continue to read "Multi-Channel Marketing: At Least 11 Things You Can Learn from Waiting for Your Cat to Bark?"

FutureNow Post
Thursday, Jun. 1, 2006 at 1:02 am

Maybe it wasn’t Al Gore…

June 1st, 2006

perhaps it was Elmer’s who invented the internet.  The web as glue is in full swing.  Observe, just this week alone:

For the second consecutive night, on a two separate networks, a tv show I was watching ended with a URL, and some additional, only-available-online, content.  We’re not talking rehashed, repurposed, repeated highlights either- we’re talking genuine, 100%, never-before-seen, FRESH CONTENT… completely free.  You think that traffic source comes any more highly qualified?   

[Note: Sadly, in both cases the networks utterly failed…

...continue to read "Maybe it wasn’t Al Gore…"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: