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FutureNow Article
Saturday, Jul. 1, 2006

Doing Business B2B? At Least 9 Things You Can Learn from Waiting for Your Cat to Bark?

By The Grok
July 1st, 2006

Leverage the power of Persuasion Architecture to improve your business-to-business transactions

As marketers in today’s landscape, we must walk a different path. No longer will our product-centered, mass-market habits serve us well. The interconnectedness of emerging media means we must focus on the customer and create persuasive systems that have at their core an understanding of human motivations. Our unfolding experience economy makes this demand on all of us.Waiting for Your Cat to Bark? presents Persuasion Architecture as a set of big principles. Sometimes, the scope can seem daunting … it can feel like sitting in front of a great big feast of roast elephant with your little knife and fork. How, you sensible want to know, do you go about eating an entire elephant?

A perfectly sensible answer? One bite at a time!

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Comments (1)

  1. Those are all good Ideas but it seems like I just might not have enough time in the day to do the extra work…. Thats probably why people are surprised when they come across someone that does.

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