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Doing Business B2B? At Least 9 Things You Can Learn from Waiting for Your Cat to Bark?

Posted By The Grok On July 1, 2006 @ 3:16 am In Articles,B2B,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Persuasive Momentum,Planning Methodology,Volume 134,Waiting For Your Cat To Bark | 1 Comment

Leverage the power of Persuasion Architecture to improve your business-to-business transactions

As marketers in today’s landscape, we must walk a different path. No longer will our product-centered, mass-market habits serve us well. The interconnectedness of emerging media means we must focus on the customer and create persuasive systems that have at their core an understanding of human motivations. Our unfolding experience economy makes this demand on all of us.Waiting for Your Cat to Bark? [1] presents Persuasion Architecture as a set of big principles. Sometimes, the scope can seem daunting … it can feel like sitting in front of a great big feast of roast elephant with your little knife and fork. How, you sensible want to know, do you go about eating an entire elephant?

A perfectly sensible answer? One bite at a time!

Read the rest of this article [2].
Read the entire newsletter: Volume 134 [3]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/07/01/doing-business-b2b-at-least-9-things-you-can-learn-from-waiting-for-your-cat-to-bark/

URLs in this post:

[1] Waiting for Your Cat to Bark?: http://btob.barnesandnoble.com/index.asp?r=1&btob=Y

[2] Read the rest of this article: http://www.grokdotcom.com/topics/doingbusinessb2b.htm

[3] Read the entire newsletter: Volume 134: http://www.grokdotcom.com/Volumes/volume07-01-06.htm

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