- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

The Equation That Matters

Posted By The Grok On July 1, 2006 @ 3:17 am In Articles,Buying Process,Customer Focus,GrokDotCom Newsletter,Planning Methodology,Planning Tools,Relevance,Selling Process,Volume 134 | No Comments

Understanding the complexity of your sales topology allows you to create a more effective persuasive system

I sing this song a lot: “You sell, I buy, tra la tra la.” But that’s what it all comes down to. Whatever you’re doing, you’d like me to take advantage of it. You’re selling. I’m buying.You’ve got a process in place to manage the transaction from your point of view. Meanwhile, I have my own agenda, and you want to find a way to convince me you deserve line item space on that agenda!

That’s where an understanding of sales topology really pays off!

Read the rest of this article [1].
Read the entire newsletter: Volume 134 [2]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/07/01/the-equation-that-matters/

URLs in this post:

[1] Read the rest of this article: http://www.grokdotcom.com/topics/salestopology.htm

[2] Read the entire newsletter: Volume 134: http://www.grokdotcom.com/Volumes/volume07-01-06.htm

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.