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Ruling the Roost: Word of Mouth, Part 2

Posted By Bryan Eisenberg On July 7, 2006 @ 10:25 am In ROI Marketing,Word of Mouth | No Comments

Part one [1] of this series explains why and how word of mouth gained supremacy. Now that traditional advertising techniques are losing potency and customers wield more control, what’s a marketer to do?

This column explains the three factors that fuel word of mouth and offers suggestions on what forward-thinking companies can do to fuel word of mouth.

The Three Word-of-Mouth Triggers

Recall the last few times you personally participated in word-of-mouth culture about your experience with a product or service. The product either exceeded your expectations or fell substantially below them. Either way, that word of mouth was a result of the product’s performance along with one or a combination of the following triggers:

Continue reading my column at ClickZ… [2]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2006/07/07/ruling-the-roost-word-of-mouth-part-2/

URLs in this post:

[1] Part one: http://www.clickz.com/experts/crm/traffic/article.php/3615076

[2] Continue reading my column at ClickZ…: http://www.clickz.com/showPage.html?page=3618376

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